Product extension is the strategy of placing an established product’s brand name on a
new product that is in the same category. Small companies can deploy the practice in the same
way that large firms have, in order to increase sales of a popular product by offering variations.
Select two of the following products and draft a proposal for a product extension and explain the
reasoning behind your proposal:
Keen, hiking boots
Charmin, toilet paper
Post, Raisin Bran cereal
Pendleton, wool blankets
Chanel Coco, Mademoiselle Eau de Parfum (perfume)
Ford, Ranger pick-up
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