Use your selected company from Weeks 1-5 for this week’s assessment.You’ve become a trusted resource for your organization, and they’ve asked your advice on having a competitive advantage in the field. More specifically, they would like your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond. Create a 10- to 12-slide presentation that includes the following elements:An analysis of the organization’s current culture (e.g., beliefs, expectations, values, and norms). Address how managers influence the organizational culture.An evaluation of the impact of demographic forces (e.g., age, gender, ethnic origin, race, sexual orientation, and social class) of your selected organization and what it could beNote: This is a good place to use your chart/outline/infographic from Wk 5.An examination of the impact of technological forces (e.g., changes in the technology managers use to design, produce, or distribute goods and services) of your selected companyAn examination on how the organization has complied with ethics and social responsibility behaviorRecommendations of ways to innovate based on analysisSummaryReferencesInclude detailed speaker notes in a Word document.Running Head: DEMOGRAPHICS AND TECHNOLOGY
Demographics and Technology
Leydis Fuste
MGT/526
3/2/2020
1
DEMOGRAPHICS AND TECHNOLOGY
2
Demographics of Wyndham Hotels and Resorts:
Type of
services, state
of maturity,
organization
structure
•hotel services
•growing
•owned,
managed &
franchised
Company age,
number of
employees
•39 years
•14.200
employees
Global spread
•9,157 hotels,
812,100 rooms.
•75 countries in 6
continents
Annual
revenue, sales
growth in
2019
•2.05 billion USD
•9.9%
Target market
•Families,
couples, business
persons and
individuals who
have a relatively
high income
Technology at Wyndham Hotels and Resorts:
Cloud based data management
Online hotel reservation
Room service technology
Energy saving technology
TV streaming technology
Social media technology
smart technology, such as smart check-ins and check-outs
DEMOGRAPHICS AND TECHNOLOGY
3
Demographics of Wyndham Hotels and Resorts:
•
Industry type: hotels (services).
•
Stage of maturity: growing.
•
Company age: 39 years.
•
Number of employees: 14.200 employees in 2019 (Wyndham Hotels & Resorts Number
of Employees 2016-2019: WH, n.d.).
•
Company infrastructure 9,157 hotels & 812,100 rooms including managed, franchised and
owned.
•
Geographic area/region: 75 countries in six continents.
•
Annual revenue or sales volume: $2.05 b in 2019 with 9.9% sales growth (WH: Wyndham
Hotels & Resorts Inc. Annual Income Statement, n.d.).
•
Target market demographics: Families, couples, business persons and individuals who
have a relatively high incomes.
•
recent change: changing in employment structure and decreasing in number due to
retirement and the rising amount of youth intending to work and due to change in the
financial and managerial circumstances
o This was handled by: Modifying the employment structure in an ethical way.
o Ethical evaluation of the handling: it was managed in an ethical way, despite all
changes in the employment demographics, this organization still leading as one of
the most ethical hotel chain around the world (Wyndham Hotels & Resorts Named
for Second Consecutive Year as One of the World’s Most Ethical Companies by
Ethisphere, n.d.).
DEMOGRAPHICS AND TECHNOLOGY
4
Technology
•
Technology utilization in day-to-day business: technology in this organization had
incorporated in almost all activities in day-to-day business, the booking process is not
manual anymore, and most bookings operations are made by customers using mobile
applications. The lock of rooms became smart and the hotels are using smart technology to
protect the data. Also, technology had affected energy saving energy and housekeeping
processes. Technology made most processes in the hotel services by Wyndham hotels and
resorts much easier, safer and faster.
•
Wyndham hotels and resorts are using many types of technology such as:
o Cloud based data management
o Online hotel reservation
o Room service technology
o Energy saving technology
o TV streaming technology, TV streaming in the rooms technology involves new
movies and advertising for the hotel features
o Social media accounts are used for advertising and keeping in touch with customers
o Smart check-in and check-out technologies.
•
The change of technology effect on Wyndham Hotels and Resorts: The technology had
benefited the organization so much, most of the services became easier to be done by the
employees, and the data management is becoming more secure with new technologies.
However, the organization should always be aware of technologies and to make new rules
for the customers. Because legal issues had raised in the hotels –in general- not in
DEMOGRAPHICS AND TECHNOLOGY
5
Wyndham hotels specifically because of incorrect use of technology and smartphones by
the people in the hotel.
DEMOGRAPHICS AND TECHNOLOGY
6
References
WH: Wyndham Hotels & Resorts Inc. Annual Income Statement. (n.d.). Retrieved from
https://www.marketwatch.com/investing/stock/wh/financials
Wyndham Hotels & Resorts Number of Employees 2016-2019: WH. (n.d.). Retrieved from
https://www.macrotrends.net/stocks/charts/WH/wyndham-hotels-resorts/number-ofemployees
Wyndham Hotels & Resorts Named for Second Consecutive Year as One of the World’s Most
Ethical Companies by Ethisphere. (n.d.). Retrieved from
https://corporate.wyndhamhotels.com/news-releases/wyndham-hotels-resorts-named-forsecond-consecutive-year-as-one-of-the-worlds-most-ethical-companies-by-ethisphere/
Running head: OPERATIONAL NEEDS AND BUSINESS STRATEGIES
ALIGNING OPERATIONAL NEEDS WITH BUSINESS STRATEGIES
Leydis Fuste
MGT/526
2/14/20
1
OPERATIONAL NEEDS AND BUSINESS STRATEGIES
2
Introduction
The changing business environment requires organisations to keep up with current
trends as well as use existing business strategies to remain on track and profitable.
Competition affects the external environment of the company; hence more concentrated
efforts are established to build the company’s competitive advantage as well as acquire more
customers. Leadership and management affect the way an organisation is regulated, planned
and functions. Skills in governance are portrayed in the operational activities that an
organisation takes part in. This paper aims at analysing Wyndham Worldwide Corporation
using Porter’s five forces, evaluating the effectiveness of the leadership model that it uses, as
well as recommending governance changes and further actions that can be used to meet
business strategies.
Analysis using Porter’s five forces
For a business to become profitable and very successful, various factors affect its
operations both internally in the organisation as well as externally. The Porter’s five forces
are useful in any organisation since they aid in analysing industry’s attractiveness,
competition and profitability levels. The forces are, in most cases used by companies to
evaluate areas that need improvement as well as how best to make customer’s satisfied with
their products and services. The five forces that Michael Porter established in the business
industry include the threat of new entries, threat of substitutes, power of suppliers, power of
buyers and industry rivalry (R., 2017). Each of the forces plays a significant role in impacting
on the decisions that any organisation takes in its operations and also acts as a guide in
defining the most favourable outcomes expected from using various approaches.
OPERATIONAL NEEDS AND BUSINESS STRATEGIES
3
Industry rivalry
Industry rivalry or competition is a common phenomenon for most business, and it
aids an organisation to work hard at ensuring that it’s products and services satisfy clients to
improve its competitive advantage. For the Wyndham Worldwide Corporation, its
competitive environment entails other luxury hotels and service providers in the hospitality
industry such as Hilton Worldwide and Intercontinental hotels. The company’s competitive
advantage is that it has acquired more businesses which aid in the provision of
complementary services (Resorts W. H., 2020). It has also established new projects which
generate more revenue for the company. Its strong distribution network across many
countries makes it reliable for its numerous clients. However, the company has not
established any of its branches in Africa hence room for more investment.
Threat of substitutes and threat of new entries
The threat of substitute services and products in the hospitality industry, such as the
development of better hotels with new activities and modern services affects the company’s
profile. Some hotels and hospitality service providers also charge similar or even lower prices
for related products and services as the company to attract more customers. The threat of new
entries in any business environment is due to the high profitability levels achieved by existing
businesses (Jones P. D., 2014). Advanced technology in the hospitality industry has made it
easier for other companies to use technological models such as online platforms in their
business structure to make profits. For the company, there has been a reluctance to adopt
technology in its operations hence decreasing the number of innovative products it produces.
The growing international travel and tourism sector has created the emergence of services
such as Airbnb which offer favourable rates as opposed to hotel visits hence act as a threat to
the company (Jones, 2014).
OPERATIONAL NEEDS AND BUSINESS STRATEGIES
4
Bargaining power of customers and the bargaining power of suppliers
Bargaining power of customers makes the company take measures necessary to
sustain its clientele through the adoption of measures such as lowering prices, decreasing
shipping fees for the company’s services amongst other strict standards. New trends in
customer preferences also dictate the type of services or products the company will provide
(Jones P. a., 2018). For customer’s brand loyalty highly depends on the value they can get for
their money hence very wavering to rely on. Bargaining power of suppliers such as the
human resource who demand an increase in their pay levels can affect the company’s
profitability. For instance, in China, there has been a movement by their workers who require
a $15 increase for every hour.
Contingency leadership model
The leadership dictates the success of any organisation due to the management and
strategies that any manager will put in place for the company. In as much as decision making
involves input from associated stakeholders in the organisation, the managers often have the
final contribution. The Fielder’s contingency leadership model stipulates that an individual’s
way of governance is primarily a reflection of their past experiences and challenging to alter.
It further suggests that individuals who adopt varying practices of management in different
circumstance are more prone to be successful (Cherry, 2017).
The company has been successful due to the appointment of professionals as
managers as well as other staff with relevant skills and expertise in the hotel industry. The
company’s culture requires that all workers embrace and integrate the organisation’s goals in
service and product delivery. The company has also implemented an efficient system where
all its workers are evaluated based on skill and expertise to lead due to their career profession
(Resorts, 2020). However, this may not always be beneficial to the organisation since
OPERATIONAL NEEDS AND BUSINESS STRATEGIES
5
leadership requires many aspects and not necessarily professional exposure. For purposes of
flexibility in the workplace, this leadership model offers to restrain to outgoing individuals
who want to experience various outcomes.
Recommendations
By utilising other various leadership models such as behavioural models, the
organisation can facilitate the training of individuals who may want to become future leaders.
Trait theories suggest that an individual can inherit leadership skills from the environment,
which can aid them to become better leaders (Cherry, The Major Leadership Theories, 2019).
This can be implemented as a training and mentoring platform for young individuals whose
aim is to become great leaders. The further areas of improvement for the organisation include
advancement in technology to expand the business’s services; it may also consider partnering
with various organisations in the hotel industry to increase its revenue. Frequent and
aggressive marketing of the company’s services and products will increase its market
recognition further. The company would also consider delving into the African continent and
establishing its hotels like its competitors such as Hilton.
Conclusion
Operational strategy and management are an organisation’s differentiating factors
since they determine the type of services and products that will be produced. Successful
companies have established that the leadership style plays a role in impacting the decision,
schemes and overall success of an organisation, therefore, putting more emphasis on ensuring
that they only use the best leadership models. The globalisation of services has created a
competitive advantage for most companies; hence Wyndham Worldwide Corporation aims at
spreading its branches in all countries as a future goal
OPERATIONAL NEEDS AND BUSINESS STRATEGIES
6
References
Cherry, K. (2017, 1, 30). What Is the Contingency Theory of Leadership? Retrieved from
Explore Psychology: https://www.explorepsychology.com/contingency-theoryleadership/
Cherry, K. (2019, 11, 7). The Major Leadership Theories. Retrieved from Very well mind:
https://www.verywellmind.com/leadership-theories-2795323
Jones, P. a. (2018). Storytelling and sustainability reporting: a case study of the tourism and
hospitality industry. International Journal of Management Cases 20, no. 3, 44-58.
Jones, P. D. (2014). Sustainability in the global hotel industry. International Journal of
Contemporary Hospitality Management.
R., L. (2017). Porter’s Five Forces of competitive advantage.
Resorts, W. H. (2020). Careers. Retrieved from Wyndham Hotels & Resorts:
Resorts, W. H. (2020). Wyndham Hotels and Resorts. Retrieved from
Running Head: ORGANIZATIONAL CHART
1
Organizational Chart
Leydis Fuste
University’s Name
2/21/2020
ORGANIZAION CHART
2
Organization Chart
Wyndham Hotels & Resorts
According to Wood and Beamish book, “Concepts in strategic management” And Joh S.
Oakland, “Total Quality Management”, Organization structure is a process of separating people
and tasks that do similar things into separate units for the purpose of managing them efficiently.
Firms require organizational structure to separate tasks, activities and competitive activities into
grouping that enables efficient operation and management.
The following shows how Wyndham Hotel and Resort is managed as cited in its website.
CHAIRMAN
C.E.O
EXECUTIVE
ASSISTANT
DIRECTORS
ROOM
DIVISION
SECURITY
HOUSE KEEPING
TELEPHONE
FRONT OFFICE
FINANCE
DIRECTOR
DEVELOPMENT
DIRECTOR
ADMINISTRATION
DIRECTOR
MARKETING
DIRECTOR
CORRECTION
RESERVATION
CONVENTION
SERVICES
OPERATIONS
DIRECTOR
INFORMATION
DIRECTOR
GENERAL
COUNSEL
FOOD
BEVERAGES
FOOD
PRODUCTION
CHEFS
RESTAURANTSAND
BARS
BONQUET AND
CATERING
ORGANIZAION CHART
3
Responsibilities
Cherry, K. (2019, 11, 7). Showed that for an Organization to prosper and overcome the goals and
aims, leadership and rsesponsibilities of different departments should be the key to success. She
developed different theories of leadership that should be emulated in an organization.
The following are responsibilities of different personnels in an organization according to the
structure;
Chairman
•
Ensuring the Board focuses on its key role.
•
Supports the Chief Executive Officer.
•
Ultimate boss of the Organization
•
Protects the Investors interests and overseeing the organization.
•
Provides leadership to the Board.
•
Taking responsibility for the board composition.
Chief Executive Officer
•
Oversees design, marketing, promotions and delivery and quality of programs.
•
Manages Human Resource of the Organization.
•
Assures Public relations and community.
•
Supports operations and administrative of the board by advising and information of board
members.
ORGANIZAION CHART
Finance
•
Assisting in the preparation of Budgets.
•
Managing records and receipts.
•
Tracking cash flow and financial planning as well as analyzing the Organization’s
financial strength and weaknesses and proposed correction action.
•
Developing an in-depth knowledge of organizational products and process.
Development Office
•
Strategic direction and development of an Organization.
•
Formulation of short and long term goals concerning the fundraising effort of
Organization.
•
Structuring resource development team to best approach in variety of financial
development goals.
•
Identification of top investment opportunities for existing holdings.
Marketing
•
Overseeing planning, development and execution of an organization’s marketing and
advertising initiatives.
•
Playing a leading role in creating and management plans to achieve sustainable
profitable growth.
4
ORGANIZAION CHART
•
5
Creating breakthrough customer offerings and advance marketing by experimenting with
new technology platforms.
Administrative
•
Provision of instructional leadership to departmental management.
•
Development and implementation of budget.
•
Development of administrative policy.
•
Developing and implementing the company’s strategic plan.
Operations
•
Designation and implementation of business operations.
•
Establishing policies that promote Organization culture and vision.
•
Overseeing operations of the Organization and work control.
General Counsel
•
Crisis management.
•
Compliance reporting management.
•
Public policy advocacy.
ORGANIZAION CHART
6
References
Cherry, K. (2019, 11, 7). The Major Leadership Theories. Retrieved from Very well mind:
https://www.verywellmind.com/leadership-theories-2795323
John S. Oakland, Total Quality management; 3rd Edition.
Woodcock and Beamish.; Concepts in Strategic Management, 6TH Edition.
Apply: Selecting a Company
Apply: Selecting a Company
Leydis Fuste
1/30/2020
Apply: Selecting a Company
Selecting a Company: Wyndham Worldwide Corporation
I.
Name of company
a. Wyndham Worldwide Corporation
II.
Industry
a. Hospitality
III.
Brief history of company
a. It was founded by Trammell Crow, who was a real estate developer.
b. It started its operations in 1981 as a hotel management firm.
c. Expanded rapidly in the 1990s through aggressive acquisitions.
d. Some of the areas in which these acquisitions were made include vacation rental
firms, vacation exchange, and property management.
e. Some firms acquired were Fairfield Communities and RCI.
f. Merged with California Jockey Club in 1996
g. Weak US travel market from September 11, 2001 exposed the company to
financial struggles.
h. Was acquired by Blackstone Group (BX) in 2005 and went private
i. Some Wyndham-branded hotels were sold by Blackstone to Cendant.
j. Some of those businesses that remained were rebranded as LXR Luxury Resorts
k. 2006, Cendant merged its businesses with Wyndham. It spun off its operations
from Wyndham Worldwide.
IV.
At least 3 milestones from the company’s history
a. Acquisition of such firms as Fairfield Communities and RCI
Apply: Selecting a Company
b. Being listed as Windham Hotel Corp in 1995
c. Merging with California Jockey Club in 1996
V.
3 resources
a. Forbes
i. https://www.forbes.com/companies/wyndham-worldwide/#5e1e65ac3e9b
b. Yahoo Finance
i. https://finance.yahoo.com/quote/WH/
c. Company Website
i. https://corporate.wyndhamhotels.com/
VI.
Define 1 new unique business opportunity the company can do to increase their
competitive advantage.
a. Expanding into a business model like that of Airbnb
VII.
Identify a function of management that is needed for this opportunity.
a. Planning
MGT/526 v1
Wk 2 – Apply: Organizational Analysis
Instructions
Complete the worksheet based on your chosen organization. Use Business Source Complete and your
selected company’s website, annual report, and other available sources.
Part 1: Organization Information
Organization
Wyndham Worldwide Corporation (WWC) is an international hospitality company that operates an
administers economy, upscale and middle hotels, homes, vacation resorts, condominiums, cottages,
villas, apartments, chalets, vacation rental properties, vacation resorts and vacation ownership resorts.
The company operates as far as Asia, South America, Africa, the Middle East and the United States.
Mission and Vision
Mission
To make hotel travel possible for all people. Wherever they go, Wyndham will be
there to welcome them.
Vision
To put the world on vacation.
Organizational Initiatives
In 2019, the company opened a La Quita Hotel Destination in Istanbul, the first destination of its newest
brand in Europe. Wyndham acquired the hotel’s franchise in 2018, which, at the time, only operated in
Latin and North America. The new destination receives all financial, legal and logistical support from
Wyndham, which seeks to further expand its market share in Europe (Wyndham Hotels & Resorts,
2019a).
On January 28, 2020, Wyndham announced the development of a prototype destination, Arbor. The
prototype offers a new alternative to hospitality that enhances guest experience. The prototype is
anchored on cost efficiency and improving guest experience. The prototype amerces elements of textured
wood, dappled light, flexible outdoor space and natural fabrics. The company has invested in furthering
research and development of the prototype (LODGING Staff, 2020).
Copyright 2020 by University of Phoenix. All rights reserved.
Wk 2 – Apply: Organizational Analysis
MGT/526 v1
Page 2 of 3
Organizational Plans
Describe the plans employed by the organization. Determine which types of managers create each type
of plan.
Type of Plan
Reducing
Costs of
Operations
Description
The company is opting to invest in low-capital,
high-return construction projects.
Type of Manager
A multicultural aware,
collaborative, efficient
communicating with
experience and skills in
construction technology that
appreciates the importance of
inter-disciplinary
collaboration.
Expanding
Client Reach
The company is considering investing in
suburban travel.
A collaborative leader that
understands the dynamics of
suburban travel in terms of
legal requirements, potential
areas, feasibility, among other
requirements.
Improving
Client
Experience
The company is set to invest in value price
points that guarantee quality experience over
material goods.
A manager with experience in
the hospitality industry. A
person that understands all
dynamics of the industry,
including human resource,
market needs and
management.
SWOT Analysis
Internal Factors
Liquidity position, cost efficiency, business performance (destination network
occupancy rate), and strategic initiatives.
External Factors
The growing global travel and tourism industry, hacking, and online theft.
Part 2: Evaluation
•
•
The company’s unmet need is further expansion into the African market. Wild Safaris, as well as
some of the best beaches and resorts, exist in Africa. The African tourism market is expanding.
Analyze your competitive advantages.
o Worth more than $10 billion, with annual revenue increases of over $5billion every year
since 2017, the company is the largest hospitality company in the world.
o The company attained so much market share through acquisitions and mergers over the
period of its existence.
Copyright 2020 by University of Phoenix. All rights reserved.
Wk 2 – Apply: Organizational Analysis
MGT/526 v1
Page 3 of 3
•
•
The best initiative to address the company’s needs is an investment in destinations in Africa or
the acquisition of African tour and travel companies.
Since it took the company a year to complete its first La Quita resort in Europe, it would take the
same amount of time to construct a new destination in Africa (safari hubs like Tanzania or
Kenya). The legal and logistical requirements for mergers would mean a complete merger would
take at least 3 months.
References
LODGING Staff. (2020, January 28). Wyndham Garden Creates Arbor Prototype to Maximize Efficiencies.
LODGING Magazine. https://lodgingmagazine.com/wyndham-garden-creates-new-prototype-thatmaximizes-efficiencies-and-mitigates-construction-costs/
Market Line. (2020). Wyndham Worldwide Corporation Fundamental Company Report Including
Financial, SWOT, Competitors and Industry Analysis.
https://pdf.marketpublishers.com/bac_swot/wyndham_worldwide_corporation_swot_analysis_bac.pdf
Wyndham Hotels & Resorts. (2019a). Wyndham Hotels & Resorts Introduces La Quinta® to Europe with
New Hotel in Istanbul. https://corporate.wyndhamhotels.com/news-releases/wyndhAam-hotels-resortsintroduces-la-quinta-to-europe-with-new-hotel-in-istanbul/
Wyndham Hotels & Resorts. (2019b, December 5). Wyndham CDO Chip Ohlsson’s 5 Development Trends
to Watch | Wyndham Franchise Opportunities. Wyndham Franchise Opportunities.
https://development.wyndhamhotels.com/wyndham-cdo-chip-ohlssons-5-development-trends-towatch/
Copyright 2020 by University of Phoenix. All rights reserved.
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