After reading the PowerPoint and Notes, craft a multi-part thesis that you will use for your Rhetorical Analysis. I will comment with suggestions (Thesis and Logical Fallacies.pptx + Classroom Agenda 3-5.docx).The topic is the first one in the (Rhetorical Analysis Ideas.docx) which is I have a dream by Martin Luther.THESIS AND LOGICAL
Spooktober 17, 2019
• Thesis Statements
• What are they?
• Examples
• Work on crafting your
• Logical Fallacies
• What are they?
• IASIP usage
• Student
• Symbolism

Analysis of
• The main idea of your argument
• Goes at the end of your introduction
• Needs to make a claim that answers a question
• Should contain some level of specificity
• Does it pass the IDGAF test?
• Regular statement: Video games early millions of dollars every year.
• Thesis statement: Violent video games, which profit off of the popularity of men and
women in the western world, invariably lead to violent behavior.
• Bad: High levels of alcohol consumption are bad for you.
• Good: High levels of alcohol consumption have detrimental effects on your personal
health, such as weight gain, heart disease, and liver complications.
• Bad: White Claws are g r o s s.
• Good: White claws are inferior to PBR due to its lack of taste, high sugar content, and
lack of historical tradition.
• Examples:
• In The Fall of the House of Usher, Edgar Allen Poe successfully uses pathos as a rhetorical devise
through his use of moody imagery, metaphor, and setting.
• Childish Gambino effectively uses ethos and pathos to convey his criticism of police brutality and the
legacy of racism in America.
• Common mistakes in reasoning or faulty arguments that can undermine a claim.
• Very often used and often very convincing.
• You probably use them a lot, I know I do!
• Why study them?
• Ad Hominem – substituting personal attacks on someone as an argument instead of addressing
the evidence or validity of their claims. (Political ads)
• Appeal to Authority – an argument that relies solely on the person advancing it. (Celebrity
• Circular Argument – repeating an argument without offering evidence.
• Strawman – attacking a position that an opponent does not have/purposely misrepresenting
their argument.
• Red Herring – changing the subject mid-debate to something tangential instead of losing the
• Non Sequitur – the conclusion does not follow the premises of the argument. (If you love me,
you would sleep with me)
• Failing Occam’s Razor – Occam’s Razor is that the most simple way of explaining something is
most likely the right one.
• Symbolism – objects, places, people that stand for something beyond what it actually is, has a
deeper meaning.
• Pay attention to objects that receive lengthy descriptions, are seemingly out of place/unrelated,
special placement, or receive repetition.
• Often, researching the context of the your Rhetorical Analysis topic helps.
• Do not just throw out random guesses.
Class Agenda – March 5, 2020
1. Free write – Come up with a false fact or an intentionally misleading statement that
sounds true. What makes it sound convincing and why is it not true?
2. Thesis statements
a. A thesis statement is the main idea of the argument that you are making in your
rhetorical analysis that goes at the beginning of a paper.
b. It needs to make a claim which directly answers a question.
i. Regular statement: Video games early millions of dollars every year.
ii. Thesis statement: Violent video games, which profit off of the popularity
of men and women in the western world, invariably lead to violent
c. When you start to build a strong thesis, you need an arguable statement and a
reason that makes your argument valid AND important.
d. What makes a good thesis vs. a bad thesis?
i. Specificity, focus, listing multiple factors involved in your argument.
e. Students will spend a few minutes coming up with their own theses and will trade
them to someone else in the class to critique/exchange ways that it could be
improved upon.
3. Logical Fallacies
a. Ad Hominem – “Well you’re an asshole anyways so why should I believe you?”
b. Appeal to Authority – “Oh yeah, well Andrew Yang agrees with me and he is way
smarter than you.” “They all say that…”
c. Circular Argument “I do not drink because its just wrong.” “I do not understand
why anyone could like country music; it is just so bad”.
d. Strawman – “Hitler supported gun control, you know?”
e. Red Herring – “Climate change is a huge problem” “Oh yeah, well Greta
Thrunberg takes used cars and busses when she came to America so she is a part
of the problem.”
f. Non-sequitur “If you love me, you will sleep with me.” “I saw that guy fall over
drunk last night. I’m glad that I am not a loser alcoholic who will probably drop
out of school like him.”
g. Failing Occam’s Razor – “I know I didn’t start on this paper until last night and I
got a C- on it! Everyone knows that I am a good writer! I think the professor just
hates me.” – What is the most likely explanation here?
i. “I had 5 Vegas bombs last night and drove my dads Tesla home. After I
swerved off the road and flipped it, I realized that my dad didn’t change
the tires on it and they were worn! Everyone knows I can hold my liquor”.
4. Interpreting symbolism
a. Researching the context of your rhetorical analysis helps find symbols that are
b. Look for images that appear multiple times in your piece. What do they mean?
Research it!
c. Examples:
i. Frescos in the Library of Congress in Washington DC
1. Image One Symbols:
a. Bridle and sword with cloth wrapped around the hilt on
both sides of Government represent the ideal of restrained
governmental power.
b. Corrupt Legislation:
i. Painted at the height of the industrial revolution in
ii. Symbols:
1. Girl holding broken/spend industrial tools
symbolizing the diminishing returns of
people under the brutal realities of
2. The typical balanced scales of justice are
replaced by Hermes, Roman god of finances
and wealth on one side, a huge bag of
money on the other, and a representative of
big business rewriting the law to suit his
3. A jar which traditionally held ballots open
and scattered which showed the corruption
of democracy.
4. Legislation, scantily clad, and holding a
dismissing hand out to the girl while turned
towards finance.
Rhetorical analysis ideas
Institution affiliation
In rhetorical analysis, a person strives to look at the factors that make up the speaker and
content displayed in the speaker’s words. When it comes to a speaker, it does not limit the
analysis to something that involves a human being talking as many forms can be taken to deliver
messages to the public. Therefore, the main idea in rhetoric is checking for aspects that make
content being displayed to the public successful; that is, how good the material was to persuade
the targeted audience. For this piece, the two ideas chosen for the rhetorical analysis fall under
advertisements and speeches. Both instances incorporate messages being sent, and the target
audience being reached. For example, advertisements are there to try and capture a more
extensive customer base upon being influence by the ad content. For speeches, they could be
political, and the intention is to convince the listeners to vote or act a certain way. For the speech
section, Martin Luther King’s “I have a dream” speech will be utilized, and for the advertisement,
Coca-Cola’s “taste the feeling “ad will be analyzed.
I have a dream by Martin Luther.
The “I have a dream” speech was delivered by King with the sole purpose of inspiring
black people in the country. These individuals had already been going through the injustices in
the United States, which was ironic considering the declaration of independence and other
documents such as the emancipation proclamation had allowed black people to thrive in this
country. Therefore, with one of the main themes being about African Americans’ struggle in the
country, King delivered the speech to try to motivate the black community to display what they
were capable of if they were to ever receive equal rights and treatment in the United States
(Hanson, 2011). From the information above, it is clear that King wanted to communicate the
injustices that lived in the community. Displaying these injustices was one thing. Ensuring that it
reached and influenced the community thus would be another thing. King utilized particular
rhetoric as will be presented to capture the attention of the public. The pathos, that strive to
capture the emotions of the audience, was the most notable rhetoric in this speech. The idea was
to use language and the voice of the black people to express their misery to the people of
America (Hanson, 2011). The sufferings experienced by the black man included the fact that he
was to allowed to vote, or lodge in the motels and hotels just because of the skin of his color
(Hanson, 2011). These hardships were bound to capture emotions and push people to seek
change. Everything considered it is quite clear that the intended audience had been the black
community that needed to seek equality and justice for their lives in the country.
“Taste the feeling” Coca-Cola advert.
The advertisement features a series of intimate occasions where people share this drink to
express their love or happiness in special moments. The purpose of the ad, as with all others, was
to boost the sales. Coca-Cola used this ad to push the brand to the people through a display of
various social occurrences (Moye, 2016). Pathos also proved to be the central rhetoric of use in
this advert from the individual activities occurring bound to capture the emotions of the viewers.
The ad showed that Coca-Cola played both functional and emotional roles that make every
moment special (Moye, 2016). The friendships, first meetings, first kiss, or first love situations in
the advert indicate that emotions were being used to communicate the product. The primary
audience had to be the young generation, probably millennials, whose lifestyles were reflected in
the characters’ lives in the ad. The aim was for Coca-Cola to grab the attention of the young
While both ideas were reasonable prospects for the paper, Martin Luther King’s “I have a
dream” speech seems like the better option. The main reason why it is so is the fact that this
speech has been legendary and still serves a huge role in today’s black community. Also, it was a
turning point for black people in the United States who received the push they needed to seek for
equality. Therefore, this speech has more history and content for research.
Hanson, K. (2011). Constructing A Dream: A Close Textual Analysis of Dr. Martin Luther
King’s “I Have A Dream.” Pp. 1-35.
Moye, J. (2016). Taste the Feeling: Coca-Cola’s ‘One Brand’ Marketing Strategy Goes Global
with New Creative Campaign.

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