–1.Read the case carefully and determine the key factors of the case.For example, is the case mostly affected by the organizational culture, the leader, the followers, the economy, advertising, ethics, company policy, legal concerns, training deficiencies, etc?
–2.If there are no “real” companies/individuals, look up information pertaining to the topic(s) addressed in the case from EBSCO, Hoover’s and other DCCC Library resources.Make sure you run off the material to refer to for your summary and for your group work in class.
—3.Read the case again in light of the information you have found and try to start forming some critical thinking components that apply to this case.The points discussed in class are only suggested ideas.
(2 solid pages– not more than 4) and the team summary should be at least 10 bullet points.Your cover page and works cited page do not count toward the two pages.
—4.Write a summary of the case as you see it—do not parrot back the information that is in the case without reflecting on your found data and critical thinking components.Support all decisions with information from EBSCO articles attached to the end of your summary as well as properly citing information.Richard Branson Case—Management
The Virgin Group has a wide variety of business ventures that number over 400 and is
recognized as one of the largest companies in the world. The head of this organization is
Richard Branson who founded Virgin almost 50 years ago by building it from a small student
magazine to the enterprise it is today.
Branson is not your typical CEO as he has dyslexia which made school a struggle and
sabotaged his performance on IQ and other tests. This meant that no one had any way of
measuring his greatest strengths—his knack for uncovering lucrative business ideas and his
ability to motivate others so they, like he, could rise to the level of their dreams.
Richard Branson’s true talents began to show themselves in his late teens when he started
a magazine at the Stowe School in England in the late 1960’s. As the name implies, it focused
on students and their interests. Branson sold advertising to major corporations to support his
magazine. His articles included topics about celebrities, rock stars, Ministers of Parliament and
In 1970, he started selling the magazine for mail-order delivery and the magazine became
more lucrative than ever. This success led to building a small recording studio in 1973 and the
first album recorded sold 5 million copies. Virgin Records and the Virgin brand were born.
Branson has gone on to build Virgin Airlines, Virgin hotels, get into the personal finance
business and even, for a time, a cola drink. Branson even attempted to break the world speed
records for crossing the Atlantic Ocean by boat and hot air balloon.
Branson has no giant corporate office and keeps the enterprise small and relies on skills
of the talented and creative people he employs to maintain and grow his business. He
encourages and supports each employee and each new idea. He searches for new business ideas
by constantly scanning the environment and even encourages “outsiders” to submit new ideas.
In December 1999, Richard Branson was awarded knighthood in England for services to
His latest venture includes selling rides to people for space travel via paid tourism flights.
He is continuing to grow his empire.
Adapted from Leadership by Hughes, Curphy and Curphy, McGraw Hill Publishers
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