Based on the information in the text and the previous lectures, consider how text analysis can be applied.
a. Research completed research studies that have used text analysis.
b. Provide a brief summary one study that includes the type of study, its purpose, and its final conclusions.
c. Based on your research-based knowledge, provide your evaluation on the benefits of text analysis to fulfill the purpose of the research.
Lakshman Reply:————————-The study focuses on analyzing the customer services of an organization to check on the satisfaction levels. The type of study is a survey that involved collecting information from the customers through questionnaires and interviews. The study involves selecting the appropriate target location in order to interact with the main organization customers. The questionnaire questions were designed based on the information because it consists of open-ended questions and the ones that only needed a yes or no answer. The research objective is to analyze the organization service quality and the level of customer satisfaction. The research also needs to understand the nature of customers in order to develop appropriate ways to meet customer needs and later satisfying their needs. The study was conducted but faced several challenges since the organization has never conducted the kind of research and the development of the questionnaires contributed to generation of small data and the results were so ambiguous. The survey results recommended that the organization should focus on understanding if the customer needs changed or improve the strategies to improve customer satisfaction.The application of text analysis in the research helps in providing the primary data that display the reality current market place. The collection of data through survey questionnaires provides more insight concerning the customer needs promoting a data-based marketing strategy. Text analysis plays an important role in providing the root cause of a problem by applying the open-ended questions format in the questionnaires (Kil, 2019). It provides information on the emerging trends because it involves the customers themselves. The text analysis gives opportunity to the customers to provide their opinions and suggestions about a product or service. The application of the text analysis in the study made it possible in collecting the customer views including expression of the organization reputation and brand in the market.Hari’s Reply:——————. Research completed research studies that have used text analysis.The article moves based on data mining, how the application could be made possible within the business environment. The methodological presentation presents a rather significant approach to business research that would ensure continued improvement in the quantitative analysis of data and mostly in the business world. Additionally, the data mining approach ensures the continuity of the different aspects of data through understanding the various aspects of the data identified (Preuss, 2017). Based on the facts that data needs to get managed continually, a more significant impact of the information in different texts helpful in creating substantial meaning in the business world.The case presents a data mining approach that would be differentiated and would form alternative different data information. The different parts within the data that form a significant portion of the entire report and creating a more substantial approach that would replace qualitative data processing. The article is essential and that it moves the different possible outcomes in data analysis within a plan that gives an evident indication of text importance. B. Provide a brief summary one study that includes the type of study, its purpose, and its final conclusions.The cased involves the continued aspect of utilizing textual data from different perspectives. For instance, one application of textual data would be the aspect of digital marketing (Neha K, 2012). Through the use of data analytics and mostly in support of vector machines, marketers are in a position to understand the sentiments. And how different leads within on line marketing are enabled to provide the potential aspects of online marketing campaigns and through analyzing comments on posts. The use of various specific algorithms ensures the continued use of separate analyses. That would provide an extensive understanding of different data through a combination of different techniques that involve statistics, linguistics, and data mining. However, from the case analysis, it’s evident in the findings that through the use of different techniques, data mining and other aspects of text analysis well understood on a continued basis. The most significant advantage that would become deduced from data mining it’s that it’s able to get used as a way of creating. They understand actual existing data without getting to deliver a new survey that would require sending out and data becoming collected. The case is clear and requires that the reviews are designed singly for one specific purpose. C. Based on your research-based knowledge, provide your evaluation on the benefits of text analysis to fulfill the purpose of the research.The analysis presents different significant benefits within various aspects and which would be the basis of solution for multiple issues within an organization. The possible benefits would range from identification of the root problem within a situation and the cause of satisfaction within the separate analysis of surveys (Cutica, Ianì & Bucciarelli, 2014). Secondly, a distinct benefit would be enabling different emerging trends within studies that arise that are continually limited or restricted. Furthermore, within the aspect, there is a better prioritization of issues, and a quick resolution found. However, with the continued improvement and analysis would be a processed aspect that would engage the continued growth of different elements within the surveys. These benefits have more considerable significance to the continued importance of text analytics and create better expectations for the users.With this significant approach, there is a better approach that would help build a better relationship between the different dynamics of data analysis. And which would create a substantial impact on the entire issues within data analysis? Moreover, with the benefits of identifying the root cause and different aspects of data, text analysis helps build a better approach and a great conclusion to different research areas. The significant purpose of any research would be a basis for creating a better understanding of the relationships between issues that would create a considerable approach. And help fulfill the out-mate objectives of the study, which entails finding a solution that would last longer.
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