1)  Reflect on the case you chose for the Unit 3 discussion.  If you want to revisit the cases, they are here:
2)  Looking at  business level strategies, review the the material on Porter’s Generic  Strategies in Chapter 7 (pp. 151-160) and, looking at functional level  strategies, review the material on marketing strategies in Chapter 8  (pp. 174-179).
3)  Respond to the discussion question with a minimum of 250 words and 2 scholarly sources by Wednesday, at 11:59 pm CST. 
4)  The book and the BCG website will meet the source requirements.  I should have thought of that in Unit 3.
5)   Reply to the initial posts of two classmates who completed the same  case you did.  Each reply should be a minimum of 75 words and are due by  Sunday, at 11:59 pm CST.
Here’s the discussion question:
A)  Identify and explain which business level strategy your company (in the case) was using.
B)  Identify and explain which functional level strategy your company was focused on.  
C)  Conclude with a  sentence or two about whether I should use the BCG exercise in Unit 4  for future classes, keep it in Unit 3, or write it off as a failed  experiment.  As before, be honest.

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