1) Reflect on the case you chose for the Unit 3 discussion. If you want to revisit the cases, they are here:
https://www.bcg.com/Interactives/ICL/#
2) Looking at business level strategies, review the the material on Porter’s Generic Strategies in Chapter 7 (pp. 151-160) and, looking at functional level strategies, review the material on marketing strategies in Chapter 8 (pp. 174-179).
3) Respond to the discussion question with a minimum of 250 words and 2 scholarly sources by Wednesday, at 11:59 pm CST.
4) The book and the BCG website will meet the source requirements. I should have thought of that in Unit 3.
5) Reply to the initial posts of two classmates who completed the same case you did. Each reply should be a minimum of 75 words and are due by Sunday, at 11:59 pm CST.
Here’s the discussion question:
A) Identify and explain which business level strategy your company (in the case) was using.
B) Identify and explain which functional level strategy your company was focused on.
C) Conclude with a sentence or two about whether I should use the BCG exercise in Unit 4 for future classes, keep it in Unit 3, or write it off as a failed experiment. As before, be honest.
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