Attached is a example of an Elevator Speech. Once read I have to construct your own elevator speech that you can deploy when asked about the role of nurse practitioners. Given this is a healthcare economics course, I am asking you to include economic considerations pertaining to the NP role that strengthen the argument for full practice authority.Career Sphere
Ride to the top with a good
elevator speech
By Kathleen D. Pagana, PhD, RN
THE
ELEVATOR DOOR OPENS and you step in to
find yourself face to face with the important person you’ve wanted to meet to discuss your promising idea. It’s the chance you wouldn’t want to
miss. But that chance lasts only as long as the elevator ride. You have less than a minute to make
an impression. Do you have an elevator speech
ready?
What’s an elevator speech?
An elevator speech is any short speech that sells an
idea, promotes a business, or markets an individual.
It’s a short summary, or pitch, that quickly describes
the value of a service, product, or organization. The
term is a metaphor for unexpected access to someone to whom you’d like to sell an idea or proposal.
It derives from the early days of the Internet boom
when web development companies needed venture
capital. Firms were swamped with applications for
funding, and in many cases, the companies that won
the cash were those whose reps had a simple pitch
and could explain a business proposal in an elevator
in the time it took to ride to their floor.
A great elevator speech describes and sells an
idea in less than a minute. Of course, it’s not restrict14
American Nurse Today
Volume 8, Number 3
Make sure to have a brief speech
prepared for that chance
encounter with someone you’ve
been hoping to meet.
ed to elevators. It comes in handy any time and anywhere you need to give a concise presentation to
capture someone’s interest so you can move to the
next step—a follow-up call, a referral, a meeting, or
a partnership.
Why nurses need an elevator speech
You need to be able to describe what you do, what
you’re interested in doing, and how you can be a resource to someone. The ability to sum up a unique
aspect of your service or expertise in a way that excites others is a fundamental skill. Doing this in a
brief, persuasive manner is an asset for any professional. A good elevator speech should grab one’s attention in a few words and make that person want to
know more about you. Here are examples where a
good elevator speech would be helpful:
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Key elements of a good elevator
speech
Follow these guidelines when preparing an elevator
speech.
•
Keep it short. After hearing a few sentences, your audience should know what you do and what you want.
Limit your pitch to 60 seconds.
•
Have a “grabber”—an opening line that grabs the person’s attention and piques an interest in hearing more.
•
Show your passion. Your energy and dedication will
help sell your proposal.
•
Make a request. At the end of your speech, mention
what you need. Do you want that person’s business
card? Do you want to schedule a meeting? Ask for a referral? Getting the person to take the next step is crucial. It’s the reason you came up with your speech in
the first place.
•
Practice. Rehearse your elevator speech so that when
the opportunity to use it comes up, you can do it well.
Always be prepared to give your pitch so you can use it
in a chance encounter. Memorize it. Revise as needed
to keep it fresh and updated.
• Thomas goes to a recruitment fair hoping to get
an interview at a certain hospital.
• Mary is finishing her master of science in nursing
degree and is interested in the new position that’s
being developed on the joint replacement unit.
• Caroline has written a book on grant writing and
would like to present her ideas at a conference.
• Sarah has just obtained her certification as a massage therapist and wants to promote her services
to the nursing department.
• Brian is interested in research and would like to
join the research team.
• Mindy is trying to expand her home infusion
services.
You can use an elevator speech when you want to
grab someone’s attention at a meeting, convention,
or other social situation. In such situations, people
typically ask, “What do you do?” A well-planned elevator speech can make the listener’s ears perk up
and want to know more.
How to prepare an elevator speech
Before you can write an elevator speech, you need
to know yourself, what you can offer, what problems
you can solve, and what benefits you can bring to
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the prospective contact. For example, you may be an
expert in professional communication and know
strategies you can teach staff nurses to promote a
better workplace environment.
You also need to know your
audience. Will you direct
your pitch to a nursing
administrator, a unit
manager, or staff
nurses? You’re
more likely to
succeed if your
elevator speech
is targeted to a
specific audience and you
adjust it to that
audience. Try to
prepare different
pitches for different audiences; a
generic pitch is almost
certain to fail. (See Key elements of a good elevator speech.)
In today’s busy world, nurses must be able to
communicate in a succinct, persuasive manner. Your
elevator speech is your introduction to others. It has
to be good. Keep practicing it and perfecting it so
you can speak with poise and polish. The more often
you give it, the better it will become. It’s a great way
to put your best foot forward when you have only
a small window of opportunity to make a good impression.
✯
Selected references
King C. How to craft an effective elevator speech. Powerful Presentations Web site. www.creativekeys.net/powerfulpresentations/article
1024.html. Accessed January 7, 2013.
Pagliarini R. How to write an elevator speech. BusinessKnowHow
Web site. www.businessknowhow.com/money/elevator.htm. Accessed January 7, 2013.
Pincus A. The perfect (elevator) pitch. BloombergBusinessweek Web
site. www.businessweek.com/stories/2007-06-18/the-perfect-elevatorpitchbusinessweek-business-news-stock-market-and-financial-advice.
June 18, 2007. Accessed January 7, 2013.
Sjodin T. Small Message, Big Impact: The Elevator Speech. Rev ed.
New York, NY: Portfolio; 2012.
Sprung S, Giang V. 6 keys to delivering a powerful elevator pitch.
Business Insider Web site. www.businessinsider.com/terri-sjodin-howto-deliver-an-elevator-speech-2012-10. October 26, 2012. Accessed
October 26, 2012.
Kathleen D. Pagana is a keynote speaker and professor emeritus at Lycoming
College in Williamsport, Pennsylvania. She is the author of The Nurse’s
Communication Advantage and The Nurse’s Etiquette Advantage. She is also the
coauthor of Mosby’s Diagnostic and Laboratory Test Reference, 11th ed. To
contact her, visit www.KathleenPagana.com.
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